AI Insights · Timothy · June 2025
Top 5 Fashion Games Performance in Portugal Q2 2025
Explore the performance of top fashion games in Portugal during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the fashion gaming sector in Portugal saw diverse trends across the top five applications on the unified platform. According to data from Sensor Tower, these apps exhibited notable variations in weekly downloads, revenue, and active user engagement.
Skincare Time: Makeover ASMR by DO VAN HUY showed a fluctuating pattern in weekly downloads, peaking at around 6.3K in mid-April and stabilizing around 2.9K towards the end of June. The app's revenue spiked significantly in the last week of June, reaching approximately $16. Weekly active users saw a decline from 17.3K in mid-April to 9.4K by the end of the quarter.
Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company experienced a consistent decline in revenue, starting at $41 in early April and tapering off to zero by June. Downloads maintained a steady flow, averaging around 1.3K per week. The app's active user base slightly increased towards the end of June, reaching approximately 14.7K.
Beauty Tiles: Story & Makeover by Pexix Inc. recorded a notable revenue peak of $326 in late April, followed by a gradual decline to $79 by the end of June. Downloads fluctuated, with a high of 2.7K in early April and a recovery to 1.7K in late June. Active users grew steadily, ending the quarter at around 7.9K.
Hair Tattoo: Barber Shop Game by AI Games FZ saw a drop in downloads from 3.2K in mid-April to 751 in early June, before recovering to over 2.1K by the end of the quarter. Revenue remained low, with slight increases in mid-June reaching $10. Active users showed resilience, ending at approximately 33.7K.
Fashion Queen: Dress Up Game, also by AI Games FZ, experienced a gradual increase in active users from 20.1K in late March to 23.4K by the end of June. Downloads peaked at 3.1K in mid-April, with a stable trend of around 1.3K in the latter weeks. Revenue saw minor fluctuations, with a peak of $6 in late May.
These insights highlight the dynamic nature of the fashion gaming market in Portugal. For more detailed analysis and data, visit Sensor Tower's platform.
